Free PDF The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue, by David Sax
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The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue, by David Sax
Free PDF The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue, by David Sax
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Review
“Entertaining… Sax has seized on a big, juicy topic, and is at his best in on-the-scene reporting, where the brisk, funny, assured voice that earned him many fans…keeps us galloping through the aisles… Sax is great company, a writer of real and lasting charm… The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food—and how long we're likely to stay captivated.”—New York Times Book Review“Sax…embarks on a lively culinary your of America, consulting chefs, producers, foodies, food buyers, and trend forecasters to find out why one day sriracha sauce is all the rage, and the next, people are adding kale to every meal.”—The Economist“Sax has done his homework—and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples.”—Kirkus“Sax declares, food trends, though sometimes annoying, deepen and expand our cultural palate, spur economic growth, provide broad variety in our diets, and promote happiness.”—Publishers Weekly
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About the Author
David Sax is a writer specializing in business and food. His writing appears regularly in the New York Times, Bloomberg Businessweek, Saveur, the Grid Toronto,, and other publications. His first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, was a Los Angeles Times bestseller. Sax's work has also won a James Beard Award for Writing and Literature. He lives in Toronto.
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Product details
Hardcover: 336 pages
Publisher: PublicAffairs (May 27, 2014)
Language: English
ISBN-10: 1610393155
ISBN-13: 978-1610393157
Product Dimensions:
6.8 x 1 x 9.8 inches
Shipping Weight: 1.2 pounds
Average Customer Review:
3.9 out of 5 stars
29 customer reviews
Amazon Best Sellers Rank:
#1,216,803 in Books (See Top 100 in Books)
Good book, however, I am in the food marketing business so I have a great interest in the "biz". It will give all foodies some nice insight presented in an entertaining format. David really knows his stuff.
Awesome commentary on food trends, not real and products of clever advertising.
Quintessential reading for business people who are trend conscious.
This book contains great insight into what we eat, and why it is popular. Food trends are determined by many factors, and through the author's interesting account, we learn about the background of these trends. David Sax approaches his work with humour and a keen interest in food, and takes the reader on an interesting adventure through different aspects of the food culture and industry.It is a fun and fascinating read, making the reader hunger for more, in many ways.
Fun read, fast and easy, good price. Enlightens you to how fads have their life cycles, and how people will climb aboard the bandwagon.
Great read, but wanted to find some over-arching theory on why some trends take off and others don't and didn't find it.
I am a marketing research professional specializing in food, so it is no surprise that I found the book fascinating. The diversity of material and really good writing make this worth reading. Maybe a tad too long.
Well written. Has not disappointed.
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