Free Ebook The End of Marketing as We Know It, by Sergio Zyman

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The End of Marketing as We Know It, by Sergio Zyman

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Review

"Here's a great marketing tip...Buy this book, written by the ultimate master. No marketer can live without it."--Dick Ebersol, President, NBC Sports"No matter what industry you're in, Zyman's book is a must read."--John F. Cooke, Executive Vice President, the Walt Disney Company

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About the Author

Sergio Zyman was formerly the chief marketing officer at The Coca-Cola Company. As principal of Z, a new consulting company, he has worked with such companies as Microsoft, 7-Eleven, Miller Brewing Company, and Campbells. A highly sought-after speaker, he frequently travels the world to speak to large audiences and has been featured in such publications as the Wall Street Journal, the New York Times, and Fortune. He lives in Atlanta, Georgia.

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Product details

Paperback: 272 pages

Publisher: HarperBusiness; Reprint edition (November 7, 2000)

Language: English

ISBN-10: 0887309836

ISBN-13: 978-0887309830

Product Dimensions:

5.2 x 0.7 x 8.1 inches

Shipping Weight: 8 ounces (View shipping rates and policies)

Average Customer Review:

3.3 out of 5 stars

55 customer reviews

Amazon Best Sellers Rank:

#503,197 in Books (See Top 100 in Books)

I bought and read this book for a marketing class. Sergio Zyman may possibly have the biggest ego on the entire planet. Although there may be some good information in the book, I did not find it due to his constant talk about how great he is. The majority of the book is just Zyman talking about all the fabulous things he did while working at coke.

The point of any marketing campaign is to sell more stuff to more people. It's not about winning awards for creativity, it may or may not make people "feel good", it is not a magic box, and it is not something that can be completely outsourced. That, in a nutshell is the gist of "The End of Marketing as We Know It".This book is really nothing more than common sense (NOT necessarily common practice!), however, if you have been in the advertising/marketing word very long, chances are this book will be a breath of fresh air. In order to sell more stuff to more people, marketing has to focus on positioning and delivering messages that connect with real people, not the CEO or the folks that hand out advertising awards. It's got to show people what's in it for them, why they should buy your stuff, and why they should buy your stuff again, and again.If you work in an environment that already thinks and work like this, this book may be a waste of your time. If you work in an environment that is developing campaigns for any purpose other than selling more stuff directly or supporting the sales function and making it effortless, this a book you need to read. If you are looking to hire a marketing consultant or an agency and don't know much about marketing, you need to view marketing as an investment in future sales revenue. This book will help you understand and crystallize that for you.....

I see there are a lot of bad reviews. I have read this book number of times and there is always something new I pick up.I have not found a better marketing book than this one. If you know one, let me know.

Sergio talks and behaves like I suppose many of us would if we had been a part of Coke's success over the past five years. Given this success it is easy for him to postulate about everything. I wonder if he would be so brash had he not experienced this success. He has many good points, however, it is important to recognize his POV as one man's opinion and not gospel. A great read but one that must be evaluated within the context of your own existence.

Old marketing techniques that won't work today.

After more than 30 years as an advertising practioner I worried that this would be another rehash of the obvious. It's not. It does cover the usual ground but with exciting bumps and with an attitude that refreshes. If you think you are in the business of selling than this is a worthwhile read. If you work with, or in, advertising agencies you'll get your money's worth. db

impeccable quality, and sergio zyman describes marketing at it should be taught at school

I had the pleasure of reading this book as a requirement for a class. This book is dated, full of platitudes and devoid of substance. Luckily, it was written at an eighth grade level in large friendly letters, so I only had to spend an afternoon reading it.He actually asserts that a marketer should be the president of every company. His other hair brained ideas are so poorly presented that I had to keep reminding myself that the book is only 239 pages long and it will all be over soon.

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The End of Marketing as We Know It, by Sergio Zyman PDF

The End of Marketing as We Know It, by Sergio Zyman PDF