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, by Bharat Rao
Download Ebook , by Bharat Rao
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Product details
File Size: 2454 KB
Print Length: 196 pages
Page Numbers Source ISBN: 1793813388
Simultaneous Device Usage: Unlimited
Publisher: Mindzen Media (February 14, 2019)
Publication Date: February 14, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07MC9JPVN
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Amazon Best Sellers Rank:
#185,452 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
A scientific approach to the art of illusion. Rao diligently takes us through the history of magic and reveals to us why magic is still very relevant in our economy. Rao also leverages neuroscience and psychology to offer a rational explanation for how our minds can be tricked even when we are cognizant of an effective illusion. This book is for the scientist and the artist; the skeptic and the optimist; the historian and the futurist.
The trick of this book is how it connects magic to so many seemingly unrelated topics. From marketing to corporate innovation to entrepreneurship, Rao convincingly makes the case that there's a lot to learn from magicians. In particular, those who've had blockbuster success reinventing themselves and the age-old art of magic itself.
Rao sets up the reader with an excellent walk through the origins, evolution, and arrival of the contemporary magic scene but ends up revealing a wealth of insights for performers, entrepreneurs, and business professional alike. Magical is a must-read for aspiring professional and amateur magicians as well as those who are seeking to delight consumers and differentiate products in just about any industry. You will never look at magic quite the same way again!
Where to begin? This book does an excellent job of explaining the modern magic industry to a relative newcomer while not being afraid to explain the science and facts. Rao breaks down the various facets of the illusion industry in a very comprehensive manner, including interviews from popular performers whom provide critical insights into the state of their industry and complimenting them with psychological and historical studies into the popularity of magic. A solid read for anyone interested in the illusion industry.
If you’re a fan of magic and have an entrepreneurial mindset of disrupting the status quo, then this book is for you. Bharat Rao follows the evolution of magic from its earliest days to the greatest modern performers of our time. He artfully emphasizes business survival skills of magicians throughout the chapters that have led to magic’s impressive success stories over time. A must read for budding magicians and future business innovators wanting to make their mark in the world.
This was a great book. It did a perfect job of exploring the impact of magic and examining the impact of the magic industry. It was very insightful and informative.
Great read! Well researched, insightful and engaging.
I will just put it simple - ‘magical’ is just magnificent. The book is extensively detailed about magic and magicians of different ages, history of magic, the past, tough times and the bright future in waiting.The art of magic and how it is blended effectively with modern technology to make it a ‘global business’ has been narrated with style and powerful language. The pages run like a stream especially when the author delves deeply on the role played by modern technology in transforming magic from conventional sense to an art form which defies easy definition. ‘Quiet flows the Don’.
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